9 Comments

Thank you opening up the dark world of media, money and extremism. I don't know what I can do as a Canadian citizen ( except dropping my x account for bluesky) about this except ask umyou and fellow pundits, which politicians in Canada are using these " " media" sources? And of course, encourage Canadians to follow you Justin

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It's a good question. I *believe* there are only two MPs, both Conservatives, who started posting to Rumble. Both have stopped.

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Michael Moore has a podcast whose website used to be https://rumble.media (it now forwards to a different location). Years ago I listened to it and then when the new rumble became popular, I was very confused. Why was Michael Moore hosting his podcast on a right wing media site.

Anyway, I don’t have anything meaningful to say. Just wanted to share my confusion.

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Great article as always. Thanks.

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Thank you! Did not know this. Sounds scary.

Trump has however already lost the first round of the Media Wars - and has inadvertently lined up a club of people against him...

https://barrygander.substack.com/p/modest-hopeful-sign-trumps-power

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Great piece. I wonder what you think about normal folks (i.e. middle-of-the-road content producers) using Rumble? Would you suggest average users avoid it entirely due to the right-wing element, or get active on it and ideally balance out the garbage with more-liberal content, and maybe make a few bucks at the same time?

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My POV is that it's almost always worthwhile to engage on neutral platforms. I wrote a bit about this idea a few years ago: https://foreignpolicy.com/2021/05/01/bunkerchan-deradicalize-online-nazis-4chan-8chan/

But Rumble and Twitter aren't neutral. They have algorithims designed to push people to radicalizing content, not countervailing ideas. I don't think it's inherently wrong to try, but I do think you'll find yourself wasting time and energy, and you won't get paid for it.

The Biden camp tried this early in their campaign by engaging on Truth Social. It got a lot of engagement early on, then basically got ignored.

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That's really interesting about the Biden team trying to engage on Truth Social, I had no idea! And I guess it's sadly unsurprising how it turned out. Also makes sense that there's no point trying to change the narrative on a compromised platform. Thanks for the insight.

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Such an important question. Just as some liberals have decided to grit their teeth and stay on X. I don’t know about how much “balance” it could potentially provide, but definitely important insofar as writers may need to Know their Enemy.

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